Yaari is founded by professionals having decades of experience in the agro-based industry. It has been established with a vision to change the dynamics of the agriculture industry. ‘Yaari’ – the term has been coined from a Hindi word that means friendship. We literally are friends of farmers.

The notion of over usage of chemical fertilizers to boost the yield has affected the quantity and the quality of the farm produce. To get a good yield, there  are numerous factors which  play vital  role, right from the amount of rainfall, , fertilizers, pesticides, to soil quality, land size, etc.

Agro inputs  like fertilizers,seeds and pesticides are very critical for farmers. Over the years, use of chemical fertilizers has shot up – which has led to a decline in not just the quantity but also the quality of the produce . To tackle this problem, Yaari  has come out with  innovative and  path-breaking products in the industry that are eco friendly, and empower the farmers to improve the productivity along with the crop quality.

Yaari believes in supporting farmers by not just offering them innovative solutions but also by passing the right knowledge acquired through decades of industry experience. Yaari team is actively involved in educating the farmers by introducing new modern techniques to them. All of Yaari’s products are organic in nature, therefore, are nowhere close to being harmful to the environment.

With our quality products, we also aim to introduce safe & healthy food in the retail market.Moving ahead, we are also exploring export avenues for organic food procured from farmers, so that they have access to an more remunerative  international market.

Our Vision is to empower the entire farming community with organic solutions that help them boost the yield, and thus achieve prosperity.


We, at Yaari, are committed to serving our customers & partners by providing knowledge-based solutions with our utmost dedication. We recognize that learning and understanding leading to innovation are continuous processes. We strongly respect values and nurture them by constantly refining ourselves.

Ajit Raina – Director & CEO  

A senior-level professional in agro-business sector with more than 30 years of experience in research and development, marketing of agro-inputs in the fertilizer industry, exports of fruits and vegetables, agro-input retail management, etc.

Ajit holds an MSc (Agriculture) in soil science from H.P Agricultural University India, and an MMS in marketing management (University of Pune) India. Before starting Yaari, Ajit has worked on various fertilizer marketing projects. He also has good experience working on fruit exports to European countries.

Alok Pandit  -Director

AlokPandit is a postgraduate chemical engineer from IIT Kanpur, India with more than 30 years’ experience in chemical plant operations, process consulting and business management.

Alok has worked with many Indian and Multinational companies at senior positions. His last job was as the Country Manager India and Vice President – Southern Asia for a US company, Aspen Technology Inc. Alok started an IT-enabled process consulting company, Equinox, in 2007, along with a number of other partners. Equinox has now grown to about 100 people, working on engineering projects in 10 different countries.